GEORGIA-PACIFIC COMMUNICATION PAPERS
The #1 copy paper company in the retail channel, Georgia-Pacific Communication Papers (GP Comm Papers), faced a declining market. The entire copy paper category had shrunk by low to mid-single digits since 2007.
Georgia-Pacific Hummingbird helped GP Comm Papers overcome the limitations of traditional printing to customize their copy paper packaging. Using their digital printing process, Hummingbird created a more dynamic, flexible and cost-effective package that raised in-store awareness and tied-in to the GP Comm Papers’ multi-channel promotions.
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